Field Notes

Practical guides for independent retailers planning a second shop — written from Melbourne advisory work in the field.

Articles grounded in the questions we hear from retailers every week: lease clauses, foot traffic, fit-out budgets, and the timing of your next hire.

Field Notes

Shopping Centre or High Street for Your Second Shop?

12 November 2025

How to weigh rent structures, foot-traffic patterns, and fit-out rules when choosing between a mall unit and a street-frontage lease.

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Field Notes

Estimating Fit-Out Costs Before You Sign

3 October 2025

A line-by-line approach to budgeting shop fit-out for a second retail site — electrical, refrigeration, signage, and the costs agents forget to mention.

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Field Notes

When to Hire a Store Manager Before Opening Day

18 September 2025

The staffing timeline that lets your second shop open without pulling your best people from the first floor for three weeks straight.

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